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The Hard Copy

Brand & Marketing

Key insights and latest trends from Indian and global brands

Girl wearing Apple's headset
Insights - Brand & Marketing - Wearables

Brand Lessons from Apple’s Vision Pro

Team THC June 13, 2023January 7, 2024 3  min read
JLR , Discovery. LandRover, Defebder logos showing JLR House of brands strategy
Insights - Brand & Marketing

Why Jaguar Land Rover Rebranded

Team THC June 6, 2023August 17, 2023 2  min read
crossroad with grass in between
Insights - Brand & Marketing

Advice from Team Diageo for Founders & Brands

Team THC May 2, 2023May 11, 2023 3  min read
Counter-Intuitive Brand Moves
Insights - Brand & Marketing

Counter-Intuitive Brand Moves

Team THC April 26, 2023May 4, 2023 3  min read
composite with images of different rebrands
Insights - Brand & Marketing

Three Kinds of Recent Rebrands

Team THC April 19, 2023April 27, 2023 4  min read
Vertical strips showing campa, sprite, pepsi, coke and thums up bottles
Insights - Brand & Marketing

India’s Cola History Through Logos

Team THC April 5, 2023April 19, 2023 5  min read
Brand Launches & Rebrands of 2022 (Part 2)
Insights - Brand & Marketing

Brand Launches & Rebrands of 2022 (Part 2)

Team THC January 18, 2023January 25, 2023 12  min read
Grid of rebrands of 2022
Insights - Brand & Marketing

Brand Launches & Rebrands of 2022 (Part 1)

Team THC December 29, 2022February 6, 2023 12  min read
Illustration of mobile phones with ecommerce shoppers
Insights - Brand & Marketing - Marketing for Founders

Cracking Marketplaces Part 2: Monitoring the Right Metrics

Deepak Gopalakrishnan July 26, 2022May 7, 2024 2  min read
Illustration of different ecommerce actions
Insights - Brand & Marketing - Marketing for Founders

Cracking Marketplaces Part 1: How to Scale Revenue

Deepak Gopalakrishnan July 26, 2022May 7, 2024 4  min read
Mark Zuckerberg looks at his own avatar
Insights - Brand & Marketing - Design & Product

Meta Doubles Down On the Metaverse

Team THC July 5, 2022July 13, 2022 3  min read
LIV golf logo
Insights - Brand & Marketing

Saudi Arabia’s Latest Rebranding Attempt is Golf

Team THC June 12, 2022June 15, 2022 2  min read

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