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The Hard Copy

Brand & Marketing

Key insights and latest trends from Indian and global brands

Pizza Hut merchandise fashion line
Insights - Brand & Marketing

How Far Can Your Brand Stretch?

Team THC August 4, 2021August 12, 2021 4  min read
Clubhouse changes name to Shortcut
Insights - Brand & Marketing

Clubhouse Forced to Change Name

Team THC August 2, 2021August 17, 2021 2  min read
In Conversation with Kanwaljit Singh, Founder, Fireside Ventures
Insights - Brand & Marketing

In Conversation with Kanwaljit Singh, Founder, Fireside Ventures

Team THC July 27, 2021September 22, 2021 6  min read
March Tee competitor
Insights - Brand & Marketing

Why Does a Competitor Have a Full Page on March Tee?

Team THCWith inputs from Deepak Gopalakrishnan July 7, 2021March 29, 2022 3  min read
Lessons for Consumer Brands from the OG Challenger
Insights - Brand & Marketing

Lessons for Consumer Brands from the OG Challenger

Team THC June 23, 2021June 30, 2021 3  min read
Should you spoof competition
Insights - Brand & Marketing

Is Spoofing Your Competitor a Good Idea?

Team THC April 21, 2021July 19, 2023 4  min read
In Conversation with Sir Martin Sorrell, Founder, S4 Capital
Insights - Brand & Marketing

In Conversation with Sir Martin Sorrell, Founder, S4 Capital

Meeta Malhotra March 30, 2021April 8, 2021 7  min read
mobikwik credit card data breach
Insights - Brand & Marketing

Brand Breach: What Mobikwik Should Have Done

Team THC March 30, 2021April 6, 2021 3  min read
Chamath Abs Growth Hack
Insights - Brand & Marketing

Abs Like Chamath

Team THC February 14, 2021March 29, 2022 3  min read
‘Gangster Moves’ Indian Companies Should Make
Insights - Brand & Marketing

‘Gangster Moves’ Indian Companies Should Make

Deepak Gopalakrishnan January 9, 2021February 3, 2021 5  min read
Creating Buzz With ‘Kab Banega Crorepati?’
Insights - Brand & Marketing

Creating Buzz With ‘Kab Banega Crorepati?’

Team THC December 10, 2020February 14, 2021 3  min read
5 New Tricks From Old Indian Brands in 2020
Insights - Brand & Marketing

5 New Tricks From Old Indian Brands in 2020

Team THC November 28, 2020February 3, 2021 4  min read

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