1. This is great – and fully resonates. Last year we wanted to hire designers. Our HR came up with a campaign that looked like someone had googled ‘design’ and put it together. On top it was poorly designed too. We actually have a strong design team and it made us look bad.

  2. Thank you for sharing this insightful example of brand building! Such a powerful reminder of the role of brand with internal audiences. You have to get the best talent to create the best brand experiences for customers. I do hope more entrepreneurs see this valuable aspect of brand!

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