Community - Marketing for Founders

How to Evaluate Events

Should your brand do physical events, how do you justify the investment and how do you measure success? All the answers in one place

Abstract people silhouettes against glass, 3D generated image

Do events with a listening mindset to build relationships and gather insights, not for hard sales

Real-life events are back but they are far from easy.

Physical events are resource-intensive and all too often, you could end up thinking that you could reach the same number of people digitally for a fraction of the cost and headache.

That’s a mistake.

Human connection is critical, especially in a downturn. Whether you are building a B2B or B2C brand, you need to see and speak to your target audience in real life, to build trust and relationships.

Events are not just about massive gatherings – even coffee with a few customers qualifies as an event for your brand. We’ve busted this myth and many others for you.

Events: All You Need to Know

Examples of Events

Examples of events, big and small to inspire you into taking the leap.

Event Evaluation Template

We put together a handy template for evaluating events. Download the Google sheet to your device and edit as required.


What have been your learnings from events? Share with the community in the comments

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