How do you measure your personal branding initiatives?
ASKED BY MULTIPLE PEOPLE
The biggest mistake you can make is measure your personal branding efforts through vanity metrics – likes, comments, shares, etc. Because then you will focus on gaming the algorithm.
Of course you need to pay attention to what people engage with, and factor that into your approach but your personal brand cannot be dictated by popular opinion.
Frame your content so that it provides value to the reader. A good filter is to ask “Why should anyone read this and come back for more?”
Impressions are useful because they show you how many people saw your post.
Focus on creating a timeline of relevant content. If a stranger looked at your timeline, would they quickly get a sense of the brand you are trying to build? That’s the only filter to use.
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