There are three things that I recommend all designers do:
- The first iteration is when you feel your product is ready for your audience
- The second iteration should include the changes you make to your product in the light of usage data and insights.
- The third is when you double down, innovate and launch a version that doesn’t just meet user expectations, it surpasses them.
This is the only way to create products that people will love. Too many people tire out before they get to the third stage and they end up not doing justice to their vision.
Don’t believe stories of overnight success – it’s a long, hard grind and the winners are the ones who have the grit and resilience to keep moving forward. Keep the faith and keep energy reserves and resources for that final push.