Tag: brand positioning

Arched Doorway in Goa airport with new logo

Creating the Brand for Goa’s New Airport

Team THC — 6 min read
Underwear model in open white shirt and black briefs standing next to Dixcy Scott logo

Dixcy Scott: Addressing the Transitional Indian Man

Gowri N Kishore — 7 min read
Pink zepto logo on purple background

How Landor & Fitch Named Zepto

Lulu RaghavanManil Dodani — 5 min read
Group of women different body shapes and sizes sitting and laughing while wearing sports clothes

How BlissClub is Filling the Vacuum for Women’s Activewear in India

Gowri N Kishore — 6 min read
Range shot of Chaayos tea packs, including chai masala, adrak elaichi. turmeric, herbal and instant, with glass full of tea

The Chaayos Cup of Desi Success

Team THC — 4 min read

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