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Brand & Marketing

Key insights and latest trends from Indian and global brands

Photo of chaitanya rathi former coo of sula with icons of bottle and glass and sula logo
Insights - Brand & Marketing - Alcohol

In Conversation With Chaitanya Rathi, Former COO, Sula

Team THC July 30, 2024August 28, 2024 4  min read
Coloured strips of different logos with a black rectangle in the center saying The Only Rebranding Guide You Will Ever Need
Insights - Brand & Marketing

The Only Rebranding Guide You Need

Team THC July 10, 2024July 10, 2024 11  min read
cartoon with man and woman talkning about content marketing
Insights - Brand & Marketing

5 Cardinal Sins of Content Marketing

Deepak Gopalakrishnan June 25, 2024July 3, 2024 5  min read
young indian man folded arms in front of texture with colours of indian flag
Insights - Brand & Marketing - Marketing for Founders

12 Key Consumer Trends in India

Team THC May 27, 2024June 18, 2024 5  min read
Marketing Metrics for Founders. (Part 2: From 20 cr to 100 cr)
Insights - Brand & Marketing - Resources - Marketing for Founders

Marketing Metrics for Founders. (Part 2: From 20 cr to 100 cr)

Deepak Gopalakrishnan May 27, 2024May 27, 2024 3  min read
Marketing Metrics for Founders. (Part 3: >100 cr)
Insights - Brand & Marketing - Resources - Marketing for Founders

Marketing Metrics for Founders. (Part 3: >100 cr)

Deepak Gopalakrishnan May 27, 2024May 29, 2024 2  min read
Emirates plane covered in flowers
Insights - Brand & Marketing - Entertainment

The Guinness Book of World Records Is Now A Branding Agency

Team THC January 20, 2024March 14, 2024 2  min read
Products from Honasa brand portfolio
Insights - Brand & Marketing - Personal care

Why Honasa’s House of Brands Strategy is a Smart Move

Team THC October 29, 2023April 4, 2024 4  min read
3 measuring tapes purple, pink, green
Insights - Brand & Marketing - Resources - Marketing for Founders

Marketing Metrics for Founders. (Part 1: < 20 crores)

Deepak Gopalakrishnan October 17, 2023May 7, 2024 3  min read
Brands with Mags
Insights - Brand & Marketing

Brands with Mags

Gowri N Kishore October 9, 2023October 19, 2023 8  min read
Screenshot TextFx home page
Insights - Martech

Review: TextFx from Google

Team THC August 21, 2023January 6, 2024 3  min read
screnshot of barbie movie wirth pink billboard saying Real world this way
Insights - Brand & Marketing - Entertainment

Repositioning Barbie

Team THC July 4, 2023January 7, 2024 3  min read

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