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Consumer brands

young indian man folded arms in front of texture with colours of indian flag
Insights - Brand & Marketing - Marketing for Founders

12 Key Consumer Trends in India

Team THC May 27, 2024June 18, 2024 5  min read
Marketing Metrics for Founders. (Part 2: From 20 cr to 100 cr)
Insights - Brand & Marketing - Resources - Marketing for Founders

Marketing Metrics for Founders. (Part 2: From 20 cr to 100 cr)

Deepak Gopalakrishnan May 27, 2024May 27, 2024 3  min read
Marketing Metrics for Founders. (Part 3: >100 cr)
Insights - Brand & Marketing - Resources - Marketing for Founders

Marketing Metrics for Founders. (Part 3: >100 cr)

Deepak Gopalakrishnan May 27, 2024May 29, 2024 2  min read
Noto chocolate ice cream tub
Case Studies - Brand & Marketing - Packaging - Food & Beverage

A Guilt-Free Scoop From NOTO

Gowri N Kishore January 31, 2024April 3, 2024 7  min read
Man and woman jumping and holding yellow bags
Case Studies - Brand & Marketing - Product Design - Lifestyle

Mokobara and the Joy of Travel

Nivedita Ramesh November 15, 2023February 29, 2024 5  min read
Products from Honasa brand portfolio
Insights - Brand & Marketing - Personal care

Why Honasa’s House of Brands Strategy is a Smart Move

Team THC October 29, 2023April 4, 2024 4  min read
3 measuring tapes purple, pink, green
Insights - Brand & Marketing - Resources - Marketing for Founders

Marketing Metrics for Founders. (Part 1: < 20 crores)

Deepak Gopalakrishnan October 17, 2023May 7, 2024 3  min read
4 Perfora toothbrushes in front of round mirror
Case Studies - Brand & Marketing - Personal care

Can Perfora Disrupt Oral Care in India?

Sharath C George July 19, 2023January 6, 2024 6  min read
Range of yoga bar products on a pink bacground
Case Studies - Brand & Marketing - Industries - Food & Beverage

Yoga Bar: A Contrarian Growth Story

Gowri N Kishore July 12, 2023January 7, 2024 5  min read
Young Woman Selling Clothes at a Shopping Mall
Case Studies - Retail

How Dukaan Aims to be India’s Shopify

Gowri N Kishore June 21, 2023January 7, 2024 6  min read

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