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User research

One man is standing in a doorway while another squats, while holding a tool
Consumer Insights - Next Billion Stories

What’s it Like Being a Young Urban Man in India Today?

Ashutosh WakankarRicha Chhabra October 11, 2022April 6, 2024 8  min read
Product cluster of beauty products from online research platform Smytten
Community - Brand Tech

Smytten: Making Product Trials & Consumer Research Easier

Team THC August 16, 2022September 7, 2022 2  min read
Designing Swiggy Instamart – The Inside Story
Case Studies - Product Design

Designing Swiggy Instamart – The Inside Story

Team THC September 19, 2020February 3, 2021 5  min read
The Fabulous Next Billion
Insights - Consumer Insights - Next Billion Stories

The Fabulous Next Billion

Pratika Yashaswi August 8, 2020January 13, 2025 5  min read
Kiranas and the QR Code
Insights - Next Billion Stories

Kiranas and the QR Code

Dharmesh Ba June 16, 2020February 3, 2021 5  min read
Personas, Post.
Insights - Design & Product

Personas, Post.

Mohor Ray May 23, 2020February 3, 2021 5  min read
Jan Chipchase, Founder, Studio D, on his Unique Research Methodology
Profiles

Jan Chipchase, Founder, Studio D, on his Unique Research Methodology

Meeta Malhotra January 25, 2020June 21, 2020 4  min read
Ethical Research for the Next Billion Users
Next Billion Stories

Ethical Research for the Next Billion Users

Padmini Ray MurrayNaveen Bagalkot January 25, 2020February 3, 2021 5  min read
Infusing Care in the Gig Economy
Consumer Insights - Next Billion Stories

Infusing Care in the Gig Economy

Noopur Raval November 5, 2019January 13, 2025 5  min read
Mohor & Rajesh Dahiya, Founders, Codesign, Make a Recommendation
Insights - Design & Product

Mohor & Rajesh Dahiya, Founders, Codesign, Make a Recommendation

Team THC October 20, 2019June 14, 2023 < 1

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