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The Hard Copy

Brand & Marketing

Key insights and latest trends from Indian and global brands

Bar of Unequal Sizes Chocolate
Insights - Brand & Marketing

The Whole Truth About Chocolate

Team THC April 20, 2022May 5, 2022 3  min read
Womens Day Funny Ad Placard
Insights - Brand & Marketing

Six Unusual Women’s Day Initiatives

Team THC March 9, 2022March 23, 2022 3  min read
Major rebrands in 2020 2021
Insights - Brand & Marketing

Rebrands of 2020-21 (Part 2)

Team THC February 2, 2022February 23, 2022 10  min read
Major Rebrands in 2020 2021
Insights - Brand & Marketing

Rebrands of 2020-21 (Part 1)

Team THC January 25, 2022February 23, 2022 7  min read
Secret of Wordle's Success
Insights - Brand & Marketing

Wordle’s Viral Success is Based on Design

Meeta Malhotra January 18, 2022February 2, 2022 4  min read
Block logo black background
Insights - Brand & Marketing

Branding Lessons from Block’s Launch

Team THC December 7, 2021December 15, 2021 4  min read
Deciding between corporate and product brand
Insights - Brand & Marketing

Corporate vs Product Brands: A Decision Framework

Meeta Malhotra November 17, 2021December 2, 2021 6  min read
India's aviation history logos
Insights - Brand & Marketing

India’s Aviation History Through Logos

Team THC October 13, 2021March 29, 2022 7  min read
freshworks brand strategy
Insights - Brand & Marketing

Memorable Branding From Freshworks

Team THC September 29, 2021October 13, 2021 3  min read
In Conversation with Oliver Lo, Vice President Marketing, Surge, Sequoia India’s Early Stage Programme
Insights - Brand & Marketing

In Conversation with Oliver Lo, Vice President Marketing, Surge, Sequoia India’s Early Stage Programme

Team THC September 29, 2021September 29, 2021 7  min read
Deepak Shahdadpuri
Insights - Brand & Marketing

In Conversation with Deepak Shahdadpuri, Founder, DSG Consumer Partners

Team THC September 8, 2021September 22, 2021 4  min read
Hrithik Cadburys AI campaign
Insights - Brand & Marketing

Hear Hrithik Calling Out Your Name

Team THC August 25, 2021September 1, 2021 2  min read

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